Kolesnikov G. I. THE SOCIAL MECHANISM OF
MANIPULATION WITH CONSCIOUSNESS OF THE PERSON IN MODERN RUSSIA: THE THEORY AND
PRACTICE/ http//www. Kolesnikova.me Дата публикации 29.08.2012
Kolesnikov G. I.
The philologist, the psychologist, the
Doctor of Philosophy,
THE SOCIAL MECHANISM OF MANIPULATION
WITH CONSCIOUSNESS OF THE PERSON IN MODERN RUSSIA: THE THEORY AND PRACTICE
In article the theoretical substantiation author's конструкту the universal social mechanism of manipulation is
given by consciousness of the person, and also specificity of application of
the given mechanism in Russia at the present stage comes to light.
Keywords: the manipulation mechanism, consciousness of
the person, universal elements
Колесникова Г. И.
филолог, психолог, доктор философских наук,
СОЦИАЛЬНЫЙ МЕХАНИЗМ МАНИПУЛЯЦИИ СОЗНАНИЕМ ЛИЧНОСТИ В СОВРЕМЕННОЙ
РОССИИ: ТЕОРИЯ И ПРАКТИКА
В
статье дается теоретическое обоснование авторскому конструкту универсального
социального механизма манипуляции сознанием личности, а также выявляется
специфика применения данного механизма в
России на современном этапе.
Ключевые
слова: механизм манипуляции, сознание личности, универсалии.
Representatives of the various branches of scientific
knowledge in his work from time to time indicate that the socio-cultural changes that mark the new
millennium, with a dynamic character to act as an initiating factor in the creation of various fractures and displacements
in the structural organization and
functioning of social institutions. Arising from this situation of uncertainty and unpredictability creating favorable conditions
for the manipulation of consciousness at different levels: manipulation of the consciousness of personality,
consciousness groups, mass consciousness. However, at any level of guidance stands, above all, the individual consciousness, since consciousness of the individual is integrated into the public consciousness and, thus, the consciousness of the individual
becomes a "key access" to public
consciousness, to which it can influence
it, directing view of attention and forming a definite opinion. That is, the information conveyed through the media,
based on the theory of two-step flow of information, E. Katz and P. Lazarsfeld,
initially accepted public opinion leaders, and from them transferred
to other members of society. This
is because the consciousness of the
individual includes the individual
and social consciousness. Handling effects directed at the
public consciousness of personality, which rebuilds the
individual consciousness, resulting in a person gets into hard-deterministic social environment, while maintaining confidence
that its activities are entirely independent.
Thus, the selection of a universal
mechanism for the manipulation of consciousness of personality, which is social
and personal nature, there is a possibility of entering the social aspect and a
description of its functioning in a highly deterministic socio-cultural
environment, because the effects of a mechanism for manipulating the
consciousness of personality excludes from its dominant social life in an
ordinary environment accident.
Base in the isolation and analysis of a universal mechanism for the manipulation of consciousness of
personality is the concept of "manipulation."
The integration of different
interpretations of this concept offers
the following definition of a
theoretical construct: the manipulation - is historically conditioned phenomenon, which has a structure consisting
of 1) the goal of initiating a certain type of individual behavior without regard to its
interests, 2) the secret methods to influence the consciousness of the
individual, 3) The actual process of impact
on the consciousness of the individual
performing the corrective, motivating, guiding function in the management of the
individual.
Because
the work is based on the needs that need, which is updated at a given time,
will initiate the beginning of a certain type of activities to its
satisfaction.
